In the 2014/2015 season, the Communication Directorate fostered a significant change in its internal (the different LaLiga and its member clubs/SADSs departments) and external activities (national and international media, as well as institutions/associations).

• The interview and press conference protocol established with clubs for TV operators with rights - before and after fixtures- was consolidated.
• The number of radio stations accredited was the same as in the 2013/14 season.
• LaLiga's social media and website experienced a considerable growth in the diversification of content and users:
• The laliga.es website doubled the number of single users from 4.5 M in the 2013/2014 season to 9M in the 2014/2015 season.
• TOTAL Facebook, Twitter and Instagram users 2013/2014: 3,909,985
• TOTAL Facebook, Twitter and Instagram users 2014/2015: 6,316,255
• New digital activations and content differentiation for each of the networks made it possible to have this increase in the number of followers.
• We experienced better organisation and coverage of events, leading to more impact in national and international media.
• Greater production of own content for website/social media, as an agency service for clubs/SADs, associations, institutions and the media.